The answer is: it depends.
Top spenders are shelling out $50M annually on AdWords, but that doesn’t mean you have to. The truth is, there are several variables that control how much you’ll want and need to spend on your search ads. In our latest guide, How Much Does AdWords Cost, we’ll talk you through everything you need to know to control costs and build a budget.
Areas we’ll touch on include:
- Why spending more does NOT guarantee success
- How to determine a budget that is best for YOU
- What the most expensive keywords are in AdWords & Bing Ads
- Tactics to exercise tight control in managing your budget