In 2018, over half of global website traffic comes from mobile devices. As of July, the speed of your web pages is a major mobile ranking factor on Google.
Evidently, the search marketing world is undergoing huge changes in response to consumers’ ballooning preference for mobile. If there were ever a time to focus on your mobile marketing strategy, it would be right now.
Wouldn’t it be nice to know what goals you should aim for?
You’re in luck. This week, we released new benchmarks for average mobile CTR, CPC, CVR, and CPA for Google Ads advertisers across 18 industries. Check it out!