Right when you think Google’s going to zig, they zag.
Yes, it’s true—Google is pulling the plug on adsenseformobileapps.com, a long-running exclusion tool that allowed advertisers to prevent their ads from showing on mobile apps.
And soon, you won’t be able to manually exclude mobile apps, either.
When it comes to Display advertising, the risk of wasted spend is a given. Now, it’s going to be even harder to avoid useless clicks. But that doesn’t take away the power of excellent creative and strong design principles.
This week, Allen Finn gives you the low-down on what has changed and what it means for your display campaigns.