Notice anything odd in your AdWords account lately? Are your campaigns inexplicably creeping past their daily budgets?
If so, that’s because Google has changed the way it allocates your ad spend. As of October 4th, campaigns can now spend up to twice their average daily budget. This is called ad overdelivery, and it will ensure that you never come in under your monthly AdWords budget again.
Google says the change will “help you reach your advertising goals,” but some advertisers worry that the ability to increase daily spend by 100% gives Google too much control. Here’s everything you need to know about how is major change will impact your account.