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Small Business - Startup Digest - December 5th - December 9th

Startup Digest

Small Business

December 05, 2016

Welcome to this week’s Startup Digest. This week, we start with small business payroll. Depending on the size of your business or if you just don’t have the time, you may think of outsourcing your payroll. But is it better to do it yourself? Check out Insureon’s post to see which might be best for you.

Our next post is on the importance of reviews for your business. When starting out, reviews can be helpful to getting your business off the ground. Customers look for a business they can trust. The more positive reviews you have, the more credibility you have, which means more customers will be willing to do business with you. Here are 5 reasons reviews are important from your business from Booker.

Our third post comes from SnapRetail. Some of the major holidays are just around the corner, which means your business might be super busy. With more business during the holiday comes the chance of a holiday disaster. So how do you prepare for this? Check out the post for more information.

Keeping on the topic of retail, one major factor the success of your business is storefront signs. This is a section of your business where you need to spend a lot of time and money. So you don’t want to rush into it before you fully understand all you need to. This guide from Fit Small Business will help you to choose the right sign for your small business.

Now, let’s talk about email marketing. When you send an email to your customers, you are competing for their attention against all the other businesses they’ve purchased from or visited. Not to mention all the spam email that your customers deal with daily. It isn’t easy getting their attention, and there are plenty of opportunities for mistakes. So here are 5 best strategies for email marketing from inboundbrew.

Finally, we end with an article from Hubstaff. This one is aimed toward freelancers but can be useful to small businesses as well. It deals with invoicing software, which applies to anyone that charges for goods and services rendered. Check out these 5 softwares and see how they can help your business.

You’ll find some incredible sites to bookmark on this list. Happy reading (and bookmarking).

Small Business Startup Digest is curated by:
Marc Prosser

Marc Prosser

Contact Marc Prosser at

Michael Heiligenstein

Michael Heiligenstein

Contact Michael Heiligenstein at

Should Your Small Business Outsource Payroll or DIY?


If you’re just starting your own company, you may be wondering whether to outsource your payroll operations or keep them in-house.

While there are many factors to consider, chief among them will be the role that the payroll department plays in your business. Do you intend to use the data to make business decisions or adjust internal processes? Or is payroll more of a means to an end? And of course, what can you afford?

In this article, we’ll review what payroll is, the pros and cons of doing it yourself versus outsourcing it, and what your options are if you intend to outsource.

5 Reasons Reviews Are Important for Your Business


Although a lot of business owners take it for granted, reviews are actually very important for your business. So important, that around 88% of consumers trust online reviews as much as they trust personal recommendations from their friends. In a world where almost everything can be found online now, people often look to reviews to know if a business is actually credible or not. To know the impact of reviews on your business, let’s take a deeper look at five of the main reasons why reviews are crucial to your business’ success.

How to Prepare Your Business for a Holiday Disaster


While you might be decking the halls this time of year, you also should prepare your business for potential pitfalls. This time of year, more than others, provide some possible problems that could halt your business in its tracks if you’re not prepared in the following ways.

Storefront Signs – How To Choose The Right Sign for Your Business

Chris Bacon - Fit Small Business

Choosing a sign is one of the most important decisions a retail business will face. This article is going to help you get the information you need, so that when it’s time to choose that store sign, you’ll be prepared. Using some my own experiences as well as insights from other industry experts, you will read, step by step, what we think is important to understand when picking a sign. Following these steps is critical to choosing a quality and affordable sign for your store.

Email Marketing: Our 5 Best Strategies for Small Business Owners

Corinne Davis - InboundBrew

Now that you’ve learned the art of blogging and how to run your social media accounts like a boss, let’s talk about email marketing. Email marketing is a great way to leverage the blog posts you’ve written and share them with the world. Additionally, email marketing is a seamless way to drive traffic to your social media pages and also your website. Best of all, conversion rates have proven email marketing to be extremely effective in getting more sales. 

The key to getting more sales through email marketing is essentially to send your customers and subscribers quality and targeted information that they’re actually going to want to read.  With such a simple recipe for success, why have so many businesses seen such dreary results from email marketing? In short, they’re probably making a few key mistakes and not utilizing smart strategies. We’d absolutely hate to see that happen to you, too, so we’re sharing our 5 best email marketing tips to help you get a bang for your blast.

You’re Losing Money by Not Using Invoicing Software for Freelancers

Dave Nevogt - Hubstaff

Proper invoicing procedures and tools are important to freelancers because they save time, legal hassle and keep track of finances. Understanding your business revenue and expenses can make or break a freelance business. Тo stay on top of it, you need to be able to produce professional, timely and accurate invoices to your clients and customers. With invoicing software, you can streamline the entire payment process and focus on creating high-quality deliverables under aggressive deadlines for your clients.

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