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Small Business - Startup Digest - November 4th - November 11th

Startup Digest

Small Business

November 04, 2016

Welcome to this week’s Startup Digest. This week we’ll be splitting our digest into 3 sections.

Our first section covers email with 2 great articles. The first comes from After Offers and provides 10 reference guides from some well known sites to help keep your email out of the spam folder. There’s nothing more frustrating then spending time writing the perfect pitch only to have it never be read. Check out this article to learn more.
The second article comes from our friends over at Grasshopper. Have you ever had customers suddenly disappear, but don’t know why? Don’t worry, you’re not the only one. But there are ways to get recover these lost customers. One way is through email, which this article covers. Find out more in the post.

Speaking of customers, let’s move onto our second section. The first of our 3 articles comes from Phone and focuses on serving customers better than your competitors. If you do this from the start, you won’t really have to worry about getting back lost customers like we mentioned earlier. From thanking your customers to looking at your data, these 4 ways are great tips to keep your customers happy.
The next article by FundBox is great for freelancers or consultants that work directly with clients. The article focuses on reducing small business risk. These are important tips to keep in mind, such as conducting a small business risk analysis or communicating with your client. Check out these tips to help your business.
Moving on, our next article comes from Fiverr. Once your business is off the ground and getting clients, you want to keep them coming back. So how do you gain more repeat clients? Delivering project on time and welcoming customer feedback are just two great ways to do so, listed in this article.

Our final section and article focuses on health insurance for your business. This guide from Fit Small Business covers 6 types of health insurance plans and what’s important to know about each. From HMO to PPO and everything in between, there’s plenty of information here to help you out.

You’ll find some incredible sites to bookmark on this list. Happy reading (and bookmarking). See you next week!

Small Business Startup Digest is curated by:
Marc Prosser

Marc Prosser

Contact Marc Prosser at marc.prosser@startupdigestmail.com

Michael Heiligenstein

Michael Heiligenstein

Contact Michael Heiligenstein at michael.heiligenstein@startupdigestmail.com

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10 Reference Guides on How to Avoid Email Spam Filters

Tim Bourquin - After Offers

Are you a business owner who is having trouble getting past the spam filters of your customers’ emails? As long as you do things legally, there are some good tips you can follow that will enable you to get past the spam filters and get your message to your target audience. One such example is to actively clean your mailing list, and to also stay away from keywords that are actively used by spam filters to weed out the junk.

To help with this process, we’ve listed some of the best resources, guides and blog posts on how to avoid those pesky spam filters. After reading through each of the references below, be sure to put in the time to actually implement these methods into your existing mailing list.

You will thank us later!

Using Email to Recover Lost Customers

Dan Kenitz - Grasshopper

When your business is booming, it’s easy to take customers for granted. You have so many of them that you don’t fret when one or two drop off or abandon their cart.

But don’t forget how valuable repeat business can be. Marketing is expensive, after all. Keeping regular clients happy isn’t only sound business — it’s also healthy for your bottom line.

If you have an email system in place for customer management, it’s time to identify those old customers who are in danger of becoming ex-customers. Here’s how to do it.

4 Ways To Serve Your Customers Better Than Your Competitors

Kevin Balentine - Phone

It’s remarkable that today’s customers would want for anything. After all, we know more about them, they’re more spoiled for choice than ever and simply put, they have all the power. Yet despite all of this, customer service continues to be a huge sticking point for customers everywhere and it’s one place where small businesses like yours can really stand out from the crowd. Even if just you’re one of many faceless companies selling smartphone accessories, for example, you’re the one that people will flock to if your customer service game is really on point.

We have four small business tips to help you delight and amaze your customer base, winning them for life:

6 Ways to Reduce Small Business Risk from New Clients

Caron Beesley - Fundbox

Small businesses are always in hot pursuit of new clients. For many, however, it’s a prospect they carefully approach because of the potential small business risk that new clients can pose.

New clients are inherently risky—especially in the business-to-business (B2B) space. It doesn’t matter how much potential revenue they promise: Providing a service to a company you’re not familiar with, no matter how much due diligence you do, is disquieting.

There are many ways that taking on new clients creates risk—some you simply can’t do anything about. But there are a few steps you can take to reduce that small business risk.

10 Steps to Help You Gain More Repeat Clients

Fiverr Team - Fiverr

It’s reported that attracting a new customer costs five times as much as keeping an existing one – yet too often, small businesses overlook the value of an existing consumer. These customers have the potential to deliver strong returns to a business, with one report identifying that 80 percent of future revenue could come from just 20 percent of existing clients. Keeping this in mind, is your business positioned to gain more repeat customers and as a result, sales?

To help generate brand loyalty and increased revenue, consider how the below steps can help you leverage stronger customer retention.

6 Types of Health Insurance Plans Explained

Trying to decide what types of health insurance plans to buy for yourself or for your employees? You’re in the right place.

There are several types of health insurance plans available, and they vary on many levels from the extent of the coverage to the cost to the ease of use for the insured.

In this article, we will review the range of plan options, including Traditional Health Insurance Plans and Savings-Style Add-On Healthcare Options.

Remember operator billing?

Operator billing was once thought to be the perfect mobile commerce platform. But for various reasons, it failed to pick up traction. Learn why, and find out about the new future of m-commerce, here.

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