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Small Business - Startup Digest - Small Business Digest 10/21 - October 21st - October 28th

Startup Digest

Small Business

October 21, 2016

Welcome to this week’s Startup Digest.

We’re opening this week with something fun. Working in an office all day, every day can be boring and a difficult environment to focus in. So how do you keep motivated? Music is a great way to motivate you through the day and help you get in the zone. Check out this ultimate workday playlist from Business News Daily to help get you through your day.

Next post comes from Fit Small Business and focuses on marketing tips for Facebook. It’s a roundup of the top 25 Facebook marketing tips for small business owners. From creating a business page to running ads and everything in between, this guide has all you need to get started on Facebook.

Let’s move on to hiring for your small business. We have two great posts on the topic. The first, from CorpNet, is on hiring the best candidates and 3 filters to add to your interview process. The typical hiring process can make it easy for businesses to hire candidates that seem the most qualified but really aren’t. And with the cost of hiring and losing employees, making sure to hire the right candidate is extremely important. Staying on cost, our second post from Guidant Financial, discusses the cost of freelancers to new hires. Do you know which is more expensive for your business?

Here’s a question, are you looking to crowdfund your next business idea? Crowdfunding isn’t for everyone and certainly isn’t easy. But there are plenty of crowdfunding tools that can help you succeed. Purple Spread has a post on 10 crowdfunding tools to help you keep crowdfunding from getting messy.

Finally, with Halloween on the way, we want to end this week’s digest with a Halloween themed business post. As a kid, Halloween can be one of the greatest holidays of the year. While you may think it’s all about costumes and candy, there are many lessons that you can learn. Rasmussen’s post has pulled together 8 great sales lessons you can learn from trick-or-treating as a kid. See if you agree with any of these.
You’ll find some incredible sites to bookmark on this list. Happy reading (and bookmarking). See you next week!

Small Business Startup Digest is curated by:
Marc Prosser

Marc Prosser

Contact Marc Prosser at

Michael Heiligenstein

Michael Heiligenstein

Contact Michael Heiligenstein at

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The Ultimate Workday Playlist: 12 Songs to Motivate You

Shannon Gausepohl - Business News Daily

The office is a distracting place. There's constant chatter, ringing phones, notifications and other sounds throughout the course of a workday that can throw off your productivity.

For many workers, music is the key to regaining that focus. According to producer and composer Michael Tyrell, the right playlist can help you concentrate on the task at hand by allowing your brain to follow along with the rhythms being played.

Top 25 Facebook Marketing Tips for Small Business Owners

Maggie Aland - Fit Small Business

Facebook is a great platform to spread awareness about your small business. However, it can be tricky for small business owners to know where to start when it comes to their presence on the social media site. That’s why I’ve compiled a list of Facebook marketing tips to help you create a valuable Facebook page for your business, so you can start promoting your products and services to a wider audience.

Hiring the Best Candidates: 3 Filters to Add to Your Interview Process

Jeanne Grunert - CorpNet

Some studies estimate that the cost of hiring someone is approximately six to nine months’ of their salary. An employee making on average $40,000 might cost $20,000 or more to find if you factor in the time to recruit, screen, hire and train new employees. With so much on the line for finding a great candidate, it’s critically important to do your best to screen potential employees as rigorously as possible.

Weeding out those who aren’t qualified is easy, but screening the final group for the star performer in the mix is difficult. These three filters to add to your interview process can help.

Freelancers vs. New Hires: Which Is More Expensive?

Marc Prosser - Guidant Financial

Many entrepreneurs struggle with the question of whether to hire additional staff or to work with freelancers to fill project needs. The IRS takes a dim view of freelancers functioning like permanent staff, another caution that many business owners heed. Some opt to hire workers rather than work with freelancers to avoid the IRS question altogether, but that’s an extreme level of caution that can quickly add up to an expensive payroll.

Crowdfunding can be Messy – Try These 10 Crowdfunding Tools!

Purple Spread

Now is the time when you are likely starting to get overwhelmed by all of the different tools and products that are available to you to help guide you along your path. There are literally hundreds of articles, blogs, software programs and agencies hoping to help you along the way.

We asked a few of our favorite thought leaders in crowdfunding and entrepreneurship to share with us their thoughts on “must have” tools for teams at this stage to help you cut through the clutter of everything out there. Getting to know these tools now can you help you save time, be more organized, have a better campaign and stay motivated along the way.

8 Great Sales Lessons You Learned From Trick or Treating as a Kid

Brianna Flavin - Rasmussen

“Trick or treating is just as much of a sales pitch as anything else, and it doesn’t take kids long to catch on to that,” says Blair Nicole, CEO and founder of Media Moguls PR. It may surprise you, but the innocent event of dressing up and flitting around the neighborhood with candy buckets can be a foundational crash course in some important business and sales lessons.

We asked business professionals to look back in time to their trick or treating days and share their insights into the sales etiquette and business lessons kids can learn. As Halloween approaches and your own neighborhood fills with little ghouls, ghosts and movie characters, you might remember a few things your trick or treating experiences taught you as a child.

In this case, learning the ropes in business and sales can start young.

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