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Small Business - Startup Digest - May 13th - May 20th

Startup Digest

Small Business

May 13, 2016

Welcome to this week’s Startup Digest. This week, we start off with the ultimate guide to branding your independent real estate business. It’s always helpful to have a step-by-step list of instructions to light the path. Speaking of instructions, check out Moz’s guide to creating an engaging and highly converting product page. Next, we shift into sales and marketing, starting with a post that highlights easy social marketing tools. Following that is a set of tips on how to get more people talking about your small business. Finally, we end with a post on how to boost productivity with your media sales team. Happy reading and see you next week!

Small Business Startup Digest is curated by:
Marc Prosser

Marc Prosser

Contact Marc Prosser at marc.prosser@startupdigestmail.com

Michael Heiligenstein

Michael Heiligenstein

Contact Michael Heiligenstein at michael.heiligenstein@startupdigestmail.com

Applications Open for Techstars IoT Accelerator in NYC

The Techstars IoT Accelerator is for startups who are focused on the infrastructure of the future with specific emphasis on software and artificial intelligence, connected enterprise, smart cities and energy, advanced manufacturing, health and wearables, logistics and automotive, VR, AR, drones and robotics, agriculture, and the connected home. Applications close July 10 and the program takes place in NYC. Learn more.

A 6-Step Process to Increase Your Media Sales Team's Productivity

Brian Hasenbauer - The Center for Sales Strategy

You've probably seen umpteen lists of ways to increase a sales team's performance. Trust me, I know. I have probably written a half dozen of those myself.  
But the more I work with sales teams, the more I've realized that what a sales manager needs is not another list of productivity tips and tricks, but an integrated process for increasing their sales team's productivity. This is particularly true for media sales, where custom solutions can require more involved sales funnels. Here's the process I've developed and implemented with success.

Simple Tips To Get People Talking About Your Startup

Young Upstarts Team - Young Upstarts

If you’ve recently launched a new business, the sooner people know about it, the better. It’s essential to generate interest in the startup and get people talking as quickly as possible.
Here are some simple tips to get your business out there and create a buzz.

9 Easy Social Media Marketing Tips and Tools

Vangie Beal - SmallBusinessComputing.com


Incorporating social media into your small business marketing plan makes perfect sense. The nature of social media combined with small business marketing presents endless possibilities for building your online presence, establishing your brand, and growing your customer base. Unfortunately, there are no one-size-fits-all social media marketing strategies. However following established social media best practices is a smart plan, and this list of social media marketing tips and tools will you get started.

Here’s How to Create a Product Page That Converts

Moosa Hemani, - Moz

An effective e-commerce product page captures the audience’s attention and compels them to convert to paying customers.Many e-commerce businesses believe a product page is all about high-resolution images with detailed descriptions for each product.
Although these are important areas that need to be considered, thinking that they are the only elements needed to win the game for you is overly simplistic.
In this post, I'll discuss the elements that make a product page captivating for visitors. I'll discuss in detail the things you should consider doing on your product pages so that they stand out from the competition.

The Ultimate Guide to Real Estate Branding

Jeremy Marsan - Fit Small Business

Creating a unique brand is an essential part of marketing an independent real estate business. Strong real estate branding, including your name, logo and slogan, can leave a powerful impression on customers.
In this guide, we give you step-by-step instructions on how to develop the perfect brand.

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