Send in your spam and get the offenders listed
Create a rule in outlook or simply forward the spam you receive to email@example.com
Here's the latest blog post from Kivi's Nonprofit Communications Blog.
Click on the post title to see the post with graphics or to participate in the discussion in the comments.
Do you worry you’re being too intrusive when you ask for information about your supporters? Today, Rachel Clemens shares some tips on getting that information the right way. ~Kristina
One of my first questions for any new nonprofit client is: How good is your data?
I’m not asking if they have data, but how good is it? As a marketer, I want to build communication strategies that are founded on research and real insights from everyday donors. I want to know what your donors care about, how they want to be communicated with, and what kind of content resonates with them. This information allows your nonprofit to better engage your donors and leads to long-term benefits like increased and repeat donations.
Without data, your communication strategies are likely to be built on gut feelings and opinions. The beauty of data is that it kills opinions. Data can guide us; it can be a beacon of truth in a sea of opinion.
If you’re like most nonprofits, you have data available, but it’s either 1) housed in many different tools, rendering it cumbersome and useless, or 2) limited to basic insights like “total lifetime giving amount.”
If so, let’s take a gander at how to collect useful donor data without being annoying. Why do I say “without being annoying?” Because most donors view survey questions as a nuisance, in the way of a task they’re trying to complete, like filling out your donation form.
On your website, your thank you page can be an unbelievably valuable asset if used correctly. After all, your donor feels great about the commitment they’ve just made and is more likely to continue giving—this time, in the form of information.
Often, nonprofits use their thank you pages to say nothing more than “thanks for the donation.” But what if you popped a couple of questions around donor motivation onto your thank you page? For example, you could ask “What motivated your donation today?” and offer up 3-5 optional answers. You could also offer a text field if they wanted to provide additional info.
Or you could ask “What’s the best way to communicate with you?” Or, if your marketing strategy benefits from it, you could ask their age, what part of town they’re in, or which of your programs they care about most.
There’s a plethora of questions you might ask to help you segment your donors for future campaigns. The thank you page is a great place to get answers.
Has your organization conducted a donor survey?
Was it short? Probably not short enough.
The inclination is to create a donor survey that allows you to find out anything you could ever possibly want to know about your donors. (Favorite color, everyone?!) You must resist this inclination!
Instead, put a survey link in your donor’s email receipt. Remember, they’re feeling good about that donation they just made. They’re looking for a receipt in their inbox to confirm the donation went through successfully. And now, within that same email, you’re simply asking them to tell you how you might serve them best by answering a short 3-5 question survey that takes less than 2 minutes to complete. Emphasize how quick and easy this survey will be, and make sure it is!
Using this strategy, the survey is not a cumbersome initiative for your nonprofit. It simply rolls out on a continual basis whenever a donation is made. And with a seamless integration of your donor database, you can ask different questions each time the donor gives.
I’ll be honest, I don’t like this option as much. That’s why it’s down here at the bottom! This option requires that you include a couple of questions for donors to answer as they’re filling out your donation form (online and off).
I’m hesitant to recommend this to our clients because I never want donors to fill out more than they have to in the process of donating. The less friction in the donation experience, the better. We don’t want them having to think too much. But sometimes—depending on your donation form software and internal IT resources—this is the fastest and easiest route.
If you take this approach, ask questions that might enhance the donor’s experience, like “Which of our programs most interest you?” or “How best should we communicate with you?” This is not the time to ask age or income or any other question that might give potential donors pause. My recommendation is to ask no more than 2 of these questions in your donation form.
I’m admittedly biased toward some of these options over others but you should test all of the options to see what works best for you. Test all of the options and see what gains the most traction with your particular donors.
Keep in mind that if you don’t receive a large quantity of online donations, you’ll want to test over a longer period of time to make sure you’ve got enough data to accurately compare your options.
I hope you’re now primed and ready to learn valuable information about your donors so you can serve them better. Not only does this require some forethought, but you’ll likely also need to tap into your IT pro or an outside consultant to set your systems up properly so this doesn’t become a manual burden for your team. But once you’ve got the machine running, you’ll never look back!
Rachel Clemens is the Chief Marketing Officer of Mighty Citizen. She builds things. First, she built a career as an international designer – working in London and Australia. Then, she built Creative Suitcase – her own strategic communications firm – which helped nonprofit organizations raise money and awareness to improve their communities. In late 2016, Creative Suitcase merged with TradeMark Media, and together they became Mighty Citizen. As the CMO, Rachel promotes Mighty Citizen’s digital and marketing services and works directly with nonprofit clients on their branding, marketing, and campaigns. She is also a frequent speaker at local and national conferences and events.
If you no longer wish to receive our emails, click the link below:
Click Here to Stop Receiving Email from Us
All titles, content, publisher names, trademarks, artwork, and associated imagery are trademarks and/or copyright material of their respective owners. All rights reserved. The Spam Archive website contains material for general information purposes only. It has been written for the purpose of providing information and historical reference containing in the main instances of business or commercial spam.
Many of the messages in Spamdex's archive contain forged headers in one form or another. The fact that an email claims to have come from one email address or another does not mean it actually originated at that address! Please use spamdex responsibly.
Google + Spam © 2010- 2017 Spamdex - The Spam Archive for the internet. unsolicited electric messages (spam) archived for posterity. Link to us and help promote Spamdex as a means of forcing Spammers to re-think the amount of spam they send us.
Our inspiration is the "Internet Archive" USA. "Libraries exist to preserve society's cultural artefacts and to provide access to them. If libraries are to continue to foster education and scholarship in this era of digital technology, it's essential for them to extend those functions into the digital world." This is our library of unsolicited emails from around the world. See https://archive.org. Spamdex is in no way associated though. Supporters and members of http://spam.abuse.net Helping rid the internet of spam, one email at a time. Working with Inernet Aware to improve user knowlegde on keeping safe online. Many thanks to all our supporters including Vanilla Circus for providing SEO advice and other content syndication help | Link to us | Terms | Privacy | Cookies | Complaints | Copyright | Spam emails / ICO | Spam images | Sitemap | All hosting and cloud migration by Cloudworks.