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Here's the latest blog post from Kivi's Nonprofit Communications Blog.
Click on the post title to see the post with graphics or to participate in the discussion in the comments.
Holding a fundraising event soon? Use these tips from Kerri Moore, Director of Marketing at Booster to get the word out. And add your tips in the comment section below ~Kristina
Marketing your fundraising event is a necessity to attract attendees. After all, if people don't know about your event or what it stands for, they're not very likely to come.
But the marketing process can feel overwhelming, especially since every detail matters when it comes to receiving donations. The right tools and strategies can help you create a solid, focused marketing plan that promotes your nonprofit beyond the event itself.
To pump up your promotions and ace your advertising, follow our ultimate checklist below.
Your star features are the aspects of your event that will attract attendees. Once you've identified your main attraction(s), center your marketing around them. But be sure to keep the main focus on your mission.
Creating a standardized event brand will help ensure that all of your marketing materials are easily identifiable. You want people to recognize your event no matter where they see it so that they remember your nonprofit.
Sponsors can help fund your event, but they can also attract attendees. Some guests may have an affinity for or a relationship with a certain business. If you market your sponsorships, you can pull in these individuals.
Once you have your brand in place and you know what you want to market, you'll need to spread the word and publicize the best aspects of your event. Stay on schedule so that your promotional releases both introduce and build hype before your event.
Even though you've spread the news about your event far and wide, you'll still need to send personal invites to your current donor base. Show them that they have a special place in your organization -- you'd miss them if they didn't attend!
Your marketing doesn't end once the event starts. You'll need to be prepared to promote online donations during and after the event so that attendees have the opportunity to express their satisfaction. You can also capitalize on your event's success, using it to gear up excitement for next time.
Have you checked off all these suggestions? Do you have more in mind?
Use what you've learned to maximize your marketing and host the ultimate fundraising event!
Kerri Moore is the Director of Marketing at Booster, Created by CustomInk. She and her team help create content aimed at maximizing organizers' fundraising potential and furthering their mission to raise awareness for the cause or passion that means the most to them.
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