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I've got some good and bad news to share with you since we launched our spring fundraising drive earlier this month.
The good: We've raised about $65,000 toward our $175,000 need. That's a great start, but you can do the math. We only have 11 days left, and we're not quite halfway there—that's how these campaigns typically work, with a flood of last-minute gifts coming in. So I hope you'll take care of business today and make your tax-deductible donation via credit card or PayPal—so we don't have to sweat it out (as much).
Now the bad news: As a MoJo reader you probably know, more than most people, how big of a threat journalism faces right now. In the two weeks since we started this fundraising push, we've seen that threat play out at three notable publications.
First, Mashable was forced to cut the majority of its global news and political reporters. Then, the Financial Times reported that BuzzFeed halved its internal revenue projections for 2016. (BuzzFeed disputes these figures but hasn't provided specifics.) And just hours after that, news broke of layoffs at Salon.
The reason Mother Jones has not faced a similar fate is because we have readers like you—whose donations and subscriptions to our magazine make up 70 percent of our budget and give us much-needed stability.
Since time is short, the need is urgent, and we've already gone to great lengths explaining why we need your support this month, I'll condense my argument to 5 one-sentence reasons why I hope you'll donate to Mother Jones today—click the one you find compelling to help us understand which resonates with you.
I hope we can count on you for a tax-deductible donation to help us close the gap to $175,000 today.
That number isn't some arbitrary goal or a "nice to have." It's the honest-to-goodness number we have baked into our budget to pay our reporters and maintain the level of reporting you expect from us—and we need your help to get there. The amount you can contribute doesn't matter—believing in the power of independent journalism does—but if you can donate $50 or more before April 30, you will qualify for a free one-year subscription to our magazine.
Thanks for reading,
P.S.: If you've donated in the last several hours, thanks—and please accept our apologies for sending you this reminder.
This message was sent to . To stop receiving Mother Jones' fundraising and subscription emails, or manage your preferences for our emails, click here.
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