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The narrow view

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Hey Guys—

Even though I run my business sitting at home in front of the

computer, that business is created by going out in the real world
and forming relationships in person.

I make it a priority to go to several marketing events each year,

to reestablish prior relationships, establish new ones, and keep
my head in the game.  Anyone who doesn’t do that is risking
irrelevancy- the world changes very quickly.


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The internet marketing business is an interesting one because it

attracts people from a wide spectrum.  On one hand you have a lot
of shysters and bullshit artists, in the middle you have good
operators who are quietly competent, and on the other you have
people who devoutly persist in delusion and fantasy, doing their
utmost to ignore reality.

The internet marketing business intersects with the “woo woo”

business, those people who are constantly searching for a guru to
show them the hidden secret of the universe. They love chanting,
and yoga, and meditating, and manifesting and most of all believing
the world (and they themselves specifically) are full of nothing
but good people.

They never, however, look at their own results, much less the

results of the history of such groups.  Now, some of the stuff I’ve
mentioned, such as meditation and yoga can be beneficial in the
right context, but when it is taken in the context of a delusional,
semi-supernatural world, that’s when money tends to covertly leave
the pocket.

I have a friend, prone to being swept away in the moment, who has

been enchanted for the last year or so by yet another Guru, fusing
group training with yoga (very smart on his part, from a marketing
point of view). Since I know the history of such movements, it
took me a minute to recognize him as just another, lesser Werner
Earhard, and I actually confirmed it with a brief online search.  

My knowledge of history gives me a wide context to see such things

immediately, her lack of historical knowledge gives her a narrow
concept.  She devoutly wants to believe, of course, and is now
“volunteering” (what Werner cleverly termed “assisting”) all her
free time to help the movement.  In other words, she is working
for the guru for free, something you won’t ever catch me doing.

It’s the same thing as every other guru throughout history has done

(profit goes up immediately when you don’t have to pay employees)
such as Werner, James Tolleson, Glen Turner (I actually met him in
person a few years ago) and others who preach independence but
foster dependence within their movements.

In the end, these people want money, sex, power and fame because,

as Machiavelli wrote, “men are ambitious.” If others benefit along
the way, that’s fine, but that comes after the money, sex, power
and fame.  Those with a broad view can see such things immediately,
those with a narrow view eventually figure out that the reality is
not the delusion, and that their newly lightened wallet does not
pair well with a head full of claptrap.

That’s why you should read as much history as possible.  Human

nature never changes, and reading about something from the past
gives you the ability to recognize it in the present when you see
it again, taking appropriate action to protect yourself.  Choose
the broad view, let the losers take the narrow.

This Woman Will Write Your Online, Woman-Getting Profile For
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On with the fun…

-John Alanis

“The King of Let ‘em Come to You”

PS Got something for me personally?  Email it to:

Copyright, Art Of Steel, Inc.  MMXV

This email is protected by copyright, MMXV, Art Of Steel, Inc.
All right reserved. Reproduction in any form of any
portion of this email is strictly prohibited without the
express written consent of Art Of Steel, Inc. and John Alanis,

John Alanis
Art Of Steel, Inc.  
4424 Gaines Ranch Loop #1035
Austin, TX 78735, USA
512 892 8839 Phone

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