The Analytical Marketer: How to Transform Your Marketing Organization
HBR Press Book
Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. “The Analytical Marketer,” written by Adele Sweetwood, the head of global marketing for SAS, provides critical insight into the changing marketing organization and the tools for reinventing it. Challenged and inspired by their company's own products, the SAS marketing team was forced to rethink itself in order to take advantage of the new capabilities that those tools offer. With additional examples from other leading companies, this book is a practical guide to creating a new marketing culture that thrives on and adds value through data and analytics.
Virtual Manager Collection: 20-Minute Manager Series
Remote work gives teams flexibility and options, but when you’re not face-to-face with colleagues, collaboration can be difficult. This specially priced three-volume set includes “Virtual Collaboration,” “Running Virtual Meetings,” and “Leading Virtual Teams.” Tips and strategies cover getting your technology up and running, building and maintaining relationships from afar, communicating well through a variety of media, running productive virtual meetings, setting and managing expectations, and more. This set has the practical advice, insights, and tools you need to work well no matter where you are.
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