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The Management Tip of the Day from Harvard Business Review


THE MANAGEMENT TIP OF THE DAY: Harvard Business Review

October 04, 2016

Identify Globally Savvy Candidates in Your Applicant Pool

Most global companies are looking for leaders who can easily move between countries and cultures, take on assignments abroad, understand disparate markets, and manage diverse teams. But these leaders aren’t always easy to find. Start by looking at the candidates in your applicant pool who have lived abroad, and ask them about their backgrounds. Prompt them to assess and discuss the knowledge and skills they acquired through their experience. Did they launch a business or turn a struggling initiative around? What was the nature and depth of the contact they had with the culture and the people? Did they travel there, live and work alone, manage a team and family? Asking these questions will give you a clearer sense of the candidate’s knowledge of different cultural practices and their ability to understand and communicate with people whose backgrounds differ from their own.

Adapted from “What the Best Cross-Cultural Managers Have in Common,” by Linda Brimm


Announcing the Management Tip on Amazon Alexa

Do you own an Amazon Echo? An audio version of the Management Tip of the Day is now available on Alexa devices. Start your weekdays with a quick, one-minute Tip read to you in your Flash Briefing. Find us in the Skills section of the Alexa app and get HBR’s practical insights when you ask Alexa, “What's New?”


The Analytical Marketer: How to Transform Your Marketing Organization

HBR Press Book

Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. “The Analytical Marketer,” written by Adele Sweetwood, the head of global marketing for SAS, provides critical insight into the changing marketing organization and the tools for reinventing it. Challenged and inspired by their company's own products, the SAS marketing team was forced to rethink itself in order to take advantage of the new capabilities that those tools offer. With additional examples from other leading companies, this book is a practical guide to creating a new marketing culture that thrives on and adds value through data and analytics.

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