below is some of my early writing on traffic management, its pretty outdated but new stuff is coming
link to content management power software power point presentation How do I use SEO techniques for propper search engine marketing (SEM)
SEO and SEM are two of the catch phrases of the web 2.0 new millennium. You will hear the term thrown around a lot, often because its definition is broad or ambiguous and constantly changing. Basically it means, techniques used to boost your search engine “ranking”, or where your website appear in search engine results. Also using your ranking and other factors to properly market yourself and increase visibility on the web. Studies show that around 80 percent of Google users do not go past the first ten-fifteen results. This has created an extremely aggressive market for obtaining this top position. Many SEO “experts” have often been given a bad reputation by the unethical use of what is called “black hat” techniques (taken from old westerns where bad guys wore black hats). They try and fool search engines through various methods into ranking them higher. This may have worked years ago to some extent, but currently this almost always hurts your ranking, as Google has been programmed to look for these tricks. This should be avoided altogether. The best idea is to stay up-to-date on what the “best practice” is for SEO, and stick to these guidelines. This is often called organic growth, because it is similar to watering a plant. Slowly and surely your work will pay off, but it will not work overnight. Any company that claims to be able to do this instantly is a fraud! Google warns against this, but many people get tempted by the allure of quick results. This never works and these people stole your money. As with everything on the internet and the business world itself, one must use discretion as to how to market and who to work with. The two most important practices of SEO follow.
Quality Written Content

January 27th, 2012
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