Content and Website Abuse

The doorway page, the satellite page, the channeling page, the information page, the landing page, the entry page, the bridge page…, whatever you call them they’ve long been considered the bete noir of seo or search engine optimisation. Everyone’s got their own definition but all of them embrace roughly the same principle, a heavily optimised keyword or keyword phrase-riddled page built solely to attract the search engines that then links back to a main web site.

Some of these will be made up of pure and absolute nonsense bar the top paragraph, that will be proper English with a link back to the main site using the keyword or key phrase as anchor text in the backlink or IBL (Inbound Back Link). The same keyword or phrase will similarly appear in the page’s title tag, the meta description tag and the header or H1 tag, while the rest of the page will be utter gobbledegook, machine-generated Babel spam with the keyword or key phrase sprinkled randomly through the content just to a density which will appeal to the search engines.

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Is your web site search engine compatible? Despite all the misinformation out there, it’s very easy to design a web site that search engines will love. All you need to do is follow 3 simple steps:

1) Obey the Search Engine Guidelines

Nearly all search engines publish their own guidelines regarding the submission of sites, the type of sites they will accept and recommendations for optimized content. Google recently updated their Webmaster Guidelines which cover the most common forms of deceptive or manipulative search engine behavior that they consider to be ‘spam’. They also published SEO Guidelines – advice for webmasters to heed when choosing an SEO. Google was the first search engine to publicly acknowledge search engine optimizers in this fashion.

It’s not just Google publishing anti-spam guidelines. You’ll find them at the following search engine sites as well:
Yahoo terms of service

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High placement in a search engine is critical for the success of any online business. Pages appearing higher in the search engine results to queries relevant to a site’s business will get higher targeted traffic. To get this kind of competitive advantage Internet companies employ various SEO techniques in order to optimize certain factors used by search engines to rank results.

In the best case SEO specialists create relevant well-structured keyword rich pages, which not only please the eyes of a search engine crawler but also have value to the human visitor. Unfortunately it takes months for this strategic approach to produce feasible results, and many search engine optimizers use so-called “black-hat” SEO.

‘Black Hat’ SEO and Search Engine Spam

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