Archive for the ‘Protection Against EMail SPAM’ Category

Why you need spam filters

Spam can be very bothersome, especially for individuals who depend highly on their e-mails for important transactions. Spam is defined as an unsolicited e-mail that functions as an advertisement. These spam messages are sent by companies and individuals who got numerous e-mails from various sources, and they use programs to send mass messages to these people in hopes of turning it into sales. But while the idea seems harmless, getting hundreds of unsolicited emails a day is much of a hassle, obviously. This is why spam filters are very popular today. Like programs such as pen testing and web content filters, spam filters are designed to make one’s Internet experience and usage safer and more convenient.

But what can spam filters do? They function much like pen testing or internet filter programs; they screen content that becomes viewable on your screen. However, spam filters, as the name already implies, screen emails that are sent to your email account. The filter can be installed directly on your Internet mail server or on your computer. It can also be installed on a private server if you want the filter to work for numerous computers within the same network. Spam filters screen out these unwanted and sometimes malicious content by comparing the parameters of incoming email to configurable rules that you or the service provided can set. It can also filter IP address that are associated to spammers or by screening message content and message heading, although the latter is no longer sufficient enough to actually screen spammers since these marketers use very advanced programs to get through filters. Email providers sometimes have their own spam filters, but its capacity is not sufficient enough to actually screen incoming message thoroughly. This is exactly why one should get a spam filter since one can never be too safe when it comes to online safety.

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Keeping Your Email List Clean

So you believe you have a targeted mailing list, a wonderful give and a compelling call to action?

All the elements of profitable email marketing depend on 1 factor — having valid email addresses on your list. If you have already started building your mailing list, make certain you have valid email addresses.

Too numerous folks have been victims of email spamming and they have found approaches to protect themselves from getting annoying, irrelevant emails. In case you do not know, there are truly throw away freebie e-mail accounts on the World wide web. These are e-mail accounts your prospects can only obtain e-mail at but can not send out e-mail from. What’s far more: your prospects do not even have to sign up for them! Emails that go to these fake email accounts are automatically deleted every single couple of hours.

Why do your prospects use these false e-mail addresses?

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5 Best Practices for Increasing Email Program Response Rate and Driving Deeper Customer Engagement

Today, most organizations recognize email marketing as one of the most cost-effective ways to reach and convert prospects and build a deeper relationship with customers to drive incremental sales. It is the top area of business investment for 2010 according to Strongmail’s 2010 Marketing Trends report. Along with being the most effective way to communicate, it continues to be one of the most misunderstood marketing tools.

Lorél Marketing Group provides you with 5 best practices to help you to communicate in a customer-centric way and increase your email response!

1. Increasing Response Rate with Shorter Subject Lines

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